Robinsons Land launches online concierge service
March 01, 2013  • By: Franz Jonathan G. de la Fuente (Business World)

PROPERTY DEVELOPER Robinsons Land Corp. launched earlier this week Ring Rob Concierge, touted as a first-of-its-kind Web site that provides basic services to residents of the firm’s Robinsons Residences condominiums in Bonifacio Global City (BGC) in Taguig City.

“Ring Rob Concierge is an extensive online service request platform exclusive to residents of Robinsons Residences projects. As a digital concierge service, Ring Rob Concierge addresses the need for convenience and hassle-free lifestyle of the Robinsons Residences resident,” Robinsons Land said in a statement last Monday.

Residents of Robinsons Residences -- Robinsons Land’s brand for high- and mid-rise projects in business district developments -- in BGC will be able to access Ring Rob Concierge’s offerings such as housekeeping services, business center services, computer rentals, laundry services, minor plumbing repairs, as well as food, beverage, and medicine deliveries.

“These services are the ones normally required by condominium dwellers, but we will try to add to these requirements moving forward. A (Robinsons Residences) project can have 300 to 700 units per tower, so we’re really looking at thousands of users for this,” Mybelle V. Aragon-Gobio, Robinsons Land senior vice-president for Robinsons Residences and Robinsons Luxuria, told reporters at the Ring Rob Concierge launch at the Crowne Plaza Manila Galleria, Quezon City on Monday.

Registration at Ring Rob Concierge’s Web site ( is free, Roseann C. Villegas, Robinsons Land director for corporate public relations, said during the launch.

Robinsons Land has tied up with property management firm FPD Global Integrated Services, Inc. and multi-restaurant delivery service City Delivery for various services under Ring Rob Concierge. “Our major partner is FPD -- they are providing the back-end support services; while for delivery services, we’ve partnered with City Delivery,” Ms. Aragon-Gobio said.

While Ring Rob Concierge is currently only available in BGC, Robinsons Land is eyeing the expansion of the service to other areas starting next month. “We’re just using it (Ring Rob Concierge) in BGC so we can deal with the nuances of the new program. But in my mind, it will be rolled out to other properties under the Robinsons Residences portfolio in the next month,” Ms. Aragon-Gobio noted.

Robinsons Land has four Robinsons Residences projects in BGC: Fifth Avenue Place, McKinley Park Residences, The Fort Residences, and The Trion Towers, according to the firm’s latest annual report. “We rolled out Ring Rob (Concierge) at Trion last month; we will complete the rollout of the program to other BGC developments within this month,” Ms. Villegas added.

Robinsons Land shares gained 15 centavos to P22.45 apiece yesterday.

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